privacy policy
Introduction
The protection of your personal data is important to us. This "Privacy Policy" explains what data we collect, how we use it and how we protect it. We comply with the requirements of the General Data Protection Regulation (GDPR) and the applicable Romanian legislation.
This "Privacy Policy" describes how nowandwow.ro (the "Site" or "we") collects, uses and discloses your personal information when you visit or make a purchase from the site.
Collection of personal information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this "Privacy Policy", we refer to any information about an identifiable individual (including the information below) as "Personal Information". See the list below for more information about the personal information we collect and why.
Device information
- Purpose of Collection: To load the Site accurately for you and to perform analysis of Site usage to optimize our Site. Source of Collection: Collected automatically when you access our site using cookies, log files, web beacons, tags or pixels.
- Commercial Disclosure: Shared with our Shopify processor.
- Personal Information Collected: Web browser version, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
Order information
- Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, to provide shipping and to provide you with invoices and/or order confirmations, to communicate with you, to to check our orders for possible risk or fraud, and when they are in accordance with the preferences you have shared with us, to provide you with information or advertising about our products or services.
- Collection Source: Collected from you.
- Commercial Disclosure: Shared with our Shopify processor.
- Personal Information Collected: Name, billing address, shipping address, payment information, email address and phone number.
Customer Support Information
- Purpose of Collection: To provide customer support
- Collection source: collected from you
Sharing of Personal Information
We share your personal information with service providers to help us provide our services and fulfill our contracts with you as described above. For example:
- We use the Shopify platform to support our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy .
- We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to otherwise protect our rights.
Behavioral advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
- We share information about your use of the Site, your orders and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and in some cases through the use of cookies or other similar technologies (which you may consent to depending on your location).
- We use Shopify Audiences to help us show ads on other websites with our advertising partners to shoppers who have made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, so that other Shopify merchants can make offers that may be of interest to you.
For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/ .
Use of personal information
We use your personal information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed of new products, services and offers.
Legal basis
In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information in accordance with the following legal bases:
- Your consent;
- Execution of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To carry out a task carried out in the public interest;
- For our legitimate interests that do not override your fundamental rights and freedoms.
Data storage period
When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete that information. For more information about your right to erasure, please see the "Your Rights" section below.
Automatic decision making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) where the decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our Shopify processor uses limited automated decision-making to prevent fraud that does not have a legal or material effect on you.
Services that contain elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklisting of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the personal information we hold about you, port it to a new service and request that your personal information be corrected, updated or deleted. If you wish to exercise these rights, please contact us via the contact information below. Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including in Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR White Paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
ACFA
If you live in California, you have the right to access the personal information we hold about you (also known as the "Right to Know"), port it to a new service, and request that your personal information to be corrected, updated or deleted. If you wish to exercise these rights, please contact us via the contact information below.
If you wish to appoint an authorized agent to submit these applications on your behalf, please contact us at the address below.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our website. We use a number of different cookies, including functional, performance, advertising and social or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information every time you return to the site or navigate from page to page. Cookies also provide information about how people use the website, for example whether it is their first visit or whether they are a frequent visitor.
We use the following cookies to optimize your experience on our website and to offer you our services and products.
Cookies necessary for the operation of the store
| Name | Function | DuRATion |
|---|---|---|
| _ab | Used in connection with admin access. | 2 years |
| _secure_session_id | Used in conjunction with storefront navigation. | 24 hours |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used to manage customer privacy settings. | 1 year |
| _shopify_tm | Used to manage customer privacy settings. | 30 minutes |
| _shopify_tw | Used to manage customer privacy settings. | 2 weeks |
| _storefront_u | Used to facilitate updating the customer's account information. | 1 minute |
| _tracking_consent | Tracking Preferences. | 1 year |
| c | Used in connection with checkout. | 1 year |
| cart | Used in connection with the shopping cart. | 2 weeks |
| cart_currency | Used in connection with the shopping cart. | 2 weeks |
| card_sig | Used in connection with checkout. | 2 weeks |
| card_ts | Used in connection with checkout. | 2 weeks |
| book_ver | Used in connection with the shopping cart. | 2 weeks |
| checkout | Used in connection with checkout. | 4 weeks |
| checkout_token | Used in connection with checkout. | 1 year |
| dynamic_checkout_shown_on_cart | Used in connection with checkout . | 30 minutes |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with locating the buyer. | 2 weeks |
| master_device_id | Used in connection with merchant authentication. | 2 years |
| previous_step | Used in connection with checkout. | 1 year |
| remember_me | Used in connection with checkout. | 1 year |
| secure_customer_sig | Used in connection with client authentication. | 20 years |
| shopify_pay | Used in connection with checkout. | 1 year |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3 weeks or 1 year, it depends on the valuation |
| storefront_digest | Used in connection with client authentication. | 2 years |
| tracked_start_checkout | Used in connection with checkout. | 1 year |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and analysis
| Name | Function | DuRATion |
|---|---|---|
| _landing_page | Track the pages accessed. | 2 weeks |
| _orig_referrer | Track the pages accessed. | 2 weeks |
| -S | Shopify Analytics. | 30 minutes |
| _shopify_d | Shopify Analytics. | session |
| _shopify_s | Shopify Analytics. | 30 minutes |
| _shopify_sa_p | Shopify marketing analytics and referrals. | 30 minutes |
| _shopify_sa_t | Shopify marketing analytics and referrals. | 30 minutes |
| _shopify_y | Shopify Analytics. | 1 year |
| _y | Shopify Analytics. | 1 year |
| _shopify_evids | Shopify Analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
The length of time a cookie stays on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years after they are downloaded to your device.
You can control and manage cookies in different ways. Please note that removing or blocking cookies may have a negative impact on your user experience and some parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. More information on how to change your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through sites such as: www.allaboutcookies.org .
In addition, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.
"Do Not Track" function
Please note that because there is no consistent industry understanding of how to respond to Do Not Track signals, we do not change our data collection and usage practices when we detect such a signal from your browser.
Data security
We ensure that your data is protected by appropriate technical and organizational measures, including encryption and restricted access to personal data. However, we cannot guarantee the absolute security of information transmitted over the Internet.
Policy Changes
We reserve the right to update this privacy policy based on legislative or operational changes. We will inform you of any significant changes by updating this page.
Complaints
As mentioned above, if you wish to make a complaint, please contact us by email or at the store address using the details provided under 'Contact' below.
If you are not satisfied with our response to your complaint, you have the right to submit your complaint to the competent data protection authority. You can contact the personal data protection authority here: www.dataprotection.ro .
Contact
For any questions related to this privacy policy or to exercise your data protection rights, please contact us at:
- Email: contact@nowandwow.ro
- Phone: (0729) 828 168
- Address: Str. Pătrașcu Vodă, No. 2, Sect. 3, 030167, Bucharest
Last updated: 31/08/24