Privacy policy

Introduction

The protection of your personal data is important to us. This privacy policy explains what data we collect, how we use it and how we protect it. We comply with the requirements of the General Data Protection Regulation (GDPR) and the applicable Romanian legislation.

1. Data collected

We collect and process personal data when:

• Create an account on our website
• You place an order
• You contact us for support
• Browse our website

Data collected may include:

• Identification information: first name, last name, e-mail address, delivery address, telephone number.
• Payment information: bank card details (these are not stored by us but are processed securely by payment service providers).
• Data about browsing behavior on the site (through cookies).

2. Purpose of data collection

We use personal data for the following purposes:

• Order processing and delivery assurance.
• Communicating with you about orders or support requests.
• Improving your site browsing experience and personalizing content.
• Direct marketing, if you have opted in to receive newsletters or offers.

3. Cookies modules

Our website uses cookies to improve functionality and analyze traffic. Cookies are small files that are stored on your device to help us provide you with a personalized experience.

a) Shopify cookies

Shopify uses cookies to facilitate the operation of the shopping cart, to track orders and to ensure a secure checkout. Shopify may also collect anonymous information about user behavior to improve the performance of our store.

b) Google Analytics

Google Analytics collects anonymous data about website visitors to analyze how the website is used. The information collected helps us understand website traffic, user behavior and optimize web pages. Collected data includes anonymized IP addresses and session cookies.

For more information on how Google collects and processes data, you can access the Google Privacy Policy .

c) Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of marketing campaigns and to optimize the ads displayed on Facebook and Instagram. The Facebook Pixel collects information about the behavior of our visitors, such as pages viewed or actions performed on the site (for example, adding a product to the cart). The data is used to display relevant advertisements on Facebook platforms.

For details on the use of data by Facebook, we invite you to consult the Facebook Privacy Policy .

4. The legal basis for data processing

The legal basis for the collection and processing of personal data is:

• Your consent , where you have given us permission to use your data for marketing or cookie purposes.
• Performance of a contract , such as the processing and delivery of your orders.
• Our legitimate interest to improve the operation of the website and to analyze user behavior to optimize the browsing experience.

5. Your rights

According to the GDPR , you have the following rights related to your personal data:

• The right to access the data we hold about you.
• The right to rectify inaccurate or incomplete data.
• The right to erasure (the right to be forgotten), if there are no longer any legal reasons to keep your data.
• The right to restriction of processing .
• The right to data portability , which allows you to obtain data in a structured format and transmit it to another data controller.
• The right to object to data processing in certain situations.

To exercise these rights, you can contact us at the e-mail address suport@siteulmeu.ro .

6. Data Sharing

We do not sell or rent your personal data to third parties. However, in certain cases, we share data with:

• Service providers (Shopify, payment processors, courier services) to process and deliver your orders.
• Marketing partners (Google, Facebook) to display relevant ads and analyze our advertising campaigns.

7. Data security

We ensure that your data is protected by appropriate technical and organizational measures, including encryption and restricted access to personal data. However, we cannot guarantee the absolute security of information transmitted over the Internet.

8. Data storage period

We retain your personal data for as long as necessary for the purposes for which it was collected or to comply with applicable legal requirements. After this period, the data will be deleted or anonymized.

9. Policy Changes

We reserve the right to update this privacy policy based on legislative or operational changes. We will inform you of any significant changes by updating this page.

10. Contact

For any questions related to this privacy policy or to exercise your data protection rights, please contact us at:

• Email: suport@siteulmeu.ro
• Phone: xxx-xxx-xxx